Oakley

Objective

Oakley has released Origins, a new eyewear collection capturing the brand’s iconic heritage reimagined in present day style.

For this campaign, the brand wants to declare its undying devotion to sport, performance and innovation, while celebrating its legacy.

Strategy & Execution

The “Love of Sport” campaign pays homage to the design of classic Oakley adverts from the 80s.

Launched on Valentine’s Day, it features a series of love letters written from the perspective of Oakley products.