Danone Silk

Objectives

Silk, a leader in plant-based food, needed a social media refresh after an unsuccessful rebranding attempt only a few years prior.

Strategy & Execution

We arrived with a new content strategy that build on what already made Silk great (the width of its range, widespread availability and trustworthiness towards consumers), all while honing in on their target demographic by adding elements to differentiate them from their competitors. Slowly but surely, this repositioning proved that Silk’s plant-based offering is for all.